Change isn’t easy. I’ve seen two extremes from businesses when it comes to the social media conversation. Either they’re heavy-handed in...

There’s something deeply refreshing about a social media feed that is unapologetically authentic. Just look at Wendy’s legendary penchant...

The Problem One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor...

Part of managing your Instagram business account includes responding to every message and comment in a timely manner. Luckily, the...

In my last blog, I wrote about Facebook ad tools that help with seamless day-to-day operations. One of those was the Facebook Pixel, a...

Customer reviews are the first thing I look for on a Facebook page for a restaurant. Many customers do the same. There is an innate need...

The country is still unsettled after flooding across Trinidad and Tobago left many citizens displaced. Businesses, big and small, took to...

Delving into the Facebook Ad world is an experience for any advertiser. From seemingly endless features, to audience types and beyond,...

Fresh off of watching the Spider-man: Into the Spider-Verse trailer, I dived back into the world of Facebook lookalike audiences with a...

Instagram recently launched their Nametags feature and it had me asking, why? The Instagram Nametag feature allows users to share their...

Have you ever went digging beyond what you see on the surface of your Instagram Business profile? There are many Instagram features you...

Who doesn’t love a good life hack, and as a marketer, doubly so when developing and executing Facebook Ads? If you advertise there, then...

“We don’t have enough bandwidth for this, Nicole.” I think about that sentence often because let’s face it, corporate jargon isn’t...

Some Instagram posts are worth keeping. Instagram has a feature for that too! But how can your business take advantage of it? Stop...

Facebook Marketing. They’re the buzz words heard across many a strategy meeting. However, without the requisite data to back it up, those...

Do you have an Instagram business account? If you do, then that’s great! But are you using the app effectively? We’ve noticed some faux...

Instagram questions sticker has turned Instagram stories into a survey. Though annoying in the personal sphere of things, it’s Christmas...

If you have been living under the pavement, World Cup 2018 is at hand. The world will be abuzz with football related information for the...

On the heels of the just concluded Jamaica Xaymaca  and  Guyana carnivals,Crop Over 2018 is revving to be a big show. Not all memories...

THIS IS AMERICA The internet has been ablaze with reactions to Childish Gambino a.k.a Donald Glover’s visceral This is America. It’s a...